Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future.
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Tell recipients how to opt out of receiving future email from you.Postal Service, or a private mailbox you’ve registered with a commercial mail receiving agency established under Postal Service regulations. This can be your current street address, a post office box you’ve registered with the U.S. Your message must include your valid physical postal address. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement. The subject line must accurately reflect the content of the message. Your “From,” “To,” “Reply-To,” and routing information – including the originating domain name and email address – must be accurate and identify the person or business who initiated the message. Don’t use false or misleading header information.Here’s a rundown of CAN-SPAM’s main requirements: That means all email – for example, a message to former customers announcing a new product line – must comply with the law.Įach separate email in violation of the CAN-SPAM Act is subject to penalties of up to $43,792, so non-compliance can be costly. The law makes no exception for business-to-business email. It covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial advertisement or promotion of a commercial product or service,” including email that promotes content on commercial websites. Do you use email in your business? The CAN-SPAM Act, a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.ĭespite its name, the CAN-SPAM Act doesn’t apply just to bulk email.
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